AFCI's best practices in screen tourism

The panel at the 2025 Cannes Marche du Film explores the best practices document and case studies illustrating how film commissions work with stakeholders to develop screen tourism strategies.

Author: Gabriella Geisinger

Published: 17 May 2025

Source: AFCI

AFCI’s latest Best Practice document, Best Practice Guide in Screen Tourism, made its official debut at the Cannes International Film Festival.

Created in collaboration with SetJetters, this first-of-its-kind document focuses on assisting film commissions and screen tourism stakeholders in understanding and establishing a sustainable screen tourism action plan from pre- to post-production.

This panel explores the creation of and highlights from the document, followed by presenting current case studies that illustrate how film commissions work with stakeholders to develop screen tourism strategies.

Speakers 

  • Erik Nachtrieb, M.S., CEO/Co-Founder, SetJetters
  • Marjorie Galas, Sr. Director Members and Education, AFCI
  • Philippa Mossman, Head of International Attraction and Marketing, New Zealand Film Commission
  • Stathis Kalogeropoulos, Athens Film Officer, Develop Athens
  • Moderator: Gabriella Geisinger, Screen International Locations Editor and Screen Global Production Editor

 

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