Tokyo International Film Festival market 2024 stats, 2025 market focus revealed

The Tokyo International Film Festival Content Market (TIFFCOM) will introduce a new initiative in response to growing global demand for Japanese IP adaptations, and programs in collaboration with the Association of Southeast Asian Nations (ASEAN).

The 22nd edition of TIFFCOM will be held over three days during the Tokyo International Film Festival, October 29 - 31, at the Tokyo Metropolitan Industrial Trade Centre Hamamatsucho-kan.

Overseas participation in last year's TIFFCOM increased by 125% compared to 2023.

In a statement, Vice President of Unijapan and CEO of TIFFCOM Shiina Yasushi said: "We are proud that TIFFCOM continues to play a vital role as a hub for content business in Asia and as a gateway for Japanese audiovisual content to expand globally."

According TIFFCOM, visitor registrations, including buyers, producers, and investors rose by 15% year-on-year. According to post-event surveys, approximately 80% of respondents said they had developed new business relationships, and nearly half engaged in negotiations beyond completed content.

The Tokyo Story Market will become the Tokyo IP Market: Adaptation and Remake. In addition to publishers that hold the original rights to works for audiovisual adaptation, this year production companies holding remake rights will also participate, further expanding the range of IP available, including Japanese manga, novels, and more.

Managing director of TIFFCOM and Unijapan, Ikeda Kaori added: "Together with the Tokyo Gap-Financing Market (TGFM), which supports financing for feature films, we hope TIFFCOM will serve as a key platform to connect Japanese and international producers interested in adaptations and help bring new audiovisual works to life."