Richard Packer launches London-based commercial production company

UK-based producer Richard Packer has launched a commercial production company in London, Packer Productions.

Packer Productions' roster of directors includes Harold Einstein, Mike Maguire, Biceps, and Sara Haag, known for their comedic voices, strong short-form storytelling, and hands-on creative approach. 

Recent work by the roster includes Harold's campaign for Bournville and VCCP which was named "Ad of the Week” by Campaign, Shots and LBB with VCCP producer Vass also remarking ‘I’ve never had so many congratulations.’ Harold's work in June for Hellmann’s and Ogilvy UK ‘Distractingly Good’ also achieved MAA’s Ad of Day.

In a statement, Packer said: "Stepping away from something so established wasn’t easy but this was the moment in my life to do something fresh and new with a team of directors I couldn’t turn down."

Packer describes his vision as offering collaborators a ‘vinyl experience’ in a digital world where the highest quality production creates defining work that truly resonates.

The Packer Productions model "puts craft, quality, and creativity first along with support for both directing and production talent to shape bold, attention-grabbing storytelling."